Creating Customer Comfort
- Privacy Policy (creating a well thought out privacy policy is integral to giving your visitors/customers peace of mind when sharing their private information with you)
- Portfolio/Catalog (whether you’re selling products or services, people love to see tangible examples of what you have done and can do)
- Testimonials (let your previous customers do the selling and your current prospects will be reassured like nothing else)
- Case Studies (case studies are the next step above testimonials and are great ways of showing your prospects well-documented evidence of your aptitude from an unbiased source)
- Business Memberships/Associations (nothing can improve your impression quite like a BBB seal, Verisign logo, or professional association)
- Credible Content (content isn’t only beneficial for search engine optimization… it also shows your prospects if you know your stuff)
- Contact Information (it’s simple: don’t hide your contact information and people will feel more comfortable knowing you aren’t hiding in cyberspace)
- Stats & Sources (whenever and whatever you quote, cite the source; nothing creates comfort like researched and documented statistics)
- Prompt & Courteous Responses (don’t work hard getting a prospect to contact you only to leave them hanging on the other line!)
-RB
