Don’t work without a system
Although it’s easier to see the connection between creating media and art, code too is an art. Managed chaos is required so they can all work well together: each creative process should work within a framework with defined ways of going about it. A lot of it maybe uncharted territory so at the very least, clearly communicate the big picture.

Don’t set unreasonable goals
This is worse than setting no goals at all. Stretching the team too far guarantees that Monday through Friday, everyone’s simply showing up to put in their time and go home. That attitude has eerie ways of showing up in online communication and people have a second sense for these things.

Don’t implement changes lightly. Or slowly
The only thing we know about change is that it will come. We don’t know how or when, but we do know it will happen (for example, blogs are now officially “old school”). Think hard before you adopt a (small or large) change. If you do decide to accept it,  go after it like your life depends on it because while you were thinking, someone else started going for it.

Don’t get greedy
The effect of a well executed idea has a way of multiplying in significance, but it’s also the same thing with mistakes. Dream all you want, but make sure your focus is on what can be achieved in the short term (along with the lessons you’re going to be learning constantly).

Don’t assume you can “catch up” later if you get off schedule
In the same vein, don’t expect you’ll stay ahead of schedule later because you’re ahead of schedule now. In fact, you’re probably better off without a schedule altogether. You’re dealing with people and they won’t always keep to your well-organized schedule, no matter how great your intentions are.

Don’t take shortcuts or relax standards
I’m going to assume you know all about this so there’s not much to add here.

This is the 3rd, and last, post on what it takes to have successful social media campaign (you can read the 1st one here and the 2nd one here).

| Subscribe to this feed 1 Comment »

Tags: building community, change management, community development, don't assume, don't get greedy, don't relax standards, how to run a social media campaign, implement changes, manage change, managing change, measure progress, minimize red tape, new technology, no shortcuts, online community building, online journalism, plan social media campaign, reasonable goals, reducing stress, replan, schedule, set goals, set reasonable goals, shortcuts, social media, social media campaign, social media campaign checklist, social media campaingns, social media context, social media effect, successful social media campaign, technology, the Internet, The internet effect, work sytematically
This entry was posted on Tuesday, December 9th, 2008 at 6:00 am and is filed under Be Useful, Motivational & Opinion, Recommended & Lists, SociaLists, Social Media Marketing, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.