If you’re a regular reader of our blog, you may have noticed that posts have been a little less frequent and a bit more sporadic over the last few weeks.  We want to assure you that we haven’t gone anywhere, we’ve simply been hard at work launching some critical and exciting projects and re-designing our own website and blog plus working on the release of our upcoming Digital Directory in beta this weekend.  We think our website is cleaner, clearer, and better practices our design and development methodologies (less is more).  We hope you like the new look and invite your feedback, positive or negative.  Blog posts will be back to regular in the coming weeks and we look forward to having some guest bloggers, some social networking site reviews, and more local LA social media / web coverage.

We’re also working diligently on the alpha launch of an innovative and usable social networking website for one of our clients.  More details and a review/case study coming soon! We also have a kick-ass custom-built e-commerce website with countless customizations and innovative features launching soon. Our team is hard at work to launch both projects.  Again, more details and a review/case study coming soon.

In addition to our operational work, we’ve also been busy networking and attending industry events, interviewing for opening positions, and have been quite busy with some great client relationships.  In the coming days we’re launching a European and Asian division and website of Epsilon Concepts, we’ll be tripling our ad budget, and we’ll be looking to beef up our team more and more in the new year, despite the slowing economy.

We’re also planning a revolutionary website concept in outsourcing/offshoring that combines many facets in a unique and compelling way.  Everything is in stealth-mode now, but it’s been something I’ve been working on the details for, for about 4 years now.  We really think it will change the way businesses do business, across the globe.  More details coming soon.

Additionally, I recently posted a review of You2Gov.com here on the blog and a press release was generated out of it that was distributed though many media sources.  Check out the press release on Forbes here.

I was also mentioned by Fast Company blogger Francisco Dao of The Killer Pitch in his blog post on The Smart Show entitled “The Next Generation Of Entrepeneurs”.  Thanks for the mention, Francisco!

Finney and Sam were in attendance at last week’s Digital Drinks event here in LA at The Roosevelt and enjoyed the pool atmosphere and the great company!  Thanks to everyone who said hi!

Until next update, have a good weekend!

-Robby

Recently I had the opportunity to sit down with Alan Silberberg, CEO of You2Gov.com, a former White House staffer for former President Bill Clinton, to discuss his exciting new political social networking website. In addition to discussing You2Gov’s current and soon-to-be released features for users, we also discussed the evolution of politics in the new digital era and how social media is changing the landscape - fascinating to observe a whole new era of political action develop right before our eyes!?

Silberberg explained that he built You2Gov for one reason: to empower real people by providing them with extensive political communications tools and resources on a social network platform. Silberberg’s goal is provide the tools and information that will allow regular Americans to learn more about the issues they care about; form online communities with like-minded citizens; and to take action by using the simple tools available on You2Gov’s social network platform.

Silberberg made the great point that lobbyists often represent billion dollar corporations that are able to influence politicians in a variety of ways and that You2Gov.com provides a platform that shows average citizens that they too can be influential, just like the lobbyists - and that exercising their democracy is not as difficult as one might think.

On the information side, You2Gov.com aims to provide customized, relevant and current information about what’s going in the user’s political world, whether local or national. The web site is populated with valuable timely and relevant content that is provided both by You2Gov and its users, including current news, videos, useful links, a national calendar of events, a burgeoning forum community, and a government database that allows users to connect with the appropriate elected officials. All of this information is aggregated in one place - it is very simple, giving You2Gov.com users no reason to leave the web site to accomplish the task at hand: ACTION!

You2Gov.com not only connects normal citizens like you and I, but it also connects citizens (sometimes individually and sometimes coalesced as a group) with key decision makers. In the words of Silberberg, “Collectively, every American citizen owns the government, so why not leverage our collective voice?”

With the growth of You2Gov, politicians may be wary: this website presents a platform that not only aggregates all of the important information and tools, but it allows literally millions of like-minded Americans to organize themselves and take action. You2Gov gives every citizen a direct line of communication with their Government officials, allowing Americans to hold their representatives accountable. It will be interesting to see how politicians react - will they embrace the open communications or ignore it? And if it is the latter, will they really be able to get away with it given that everything will be public?

Silberberg’s site is rolling out new features periodically and users can expect a steady stream of improvements and new functionalities. According to Silberberg, “…web applications and social networking sites are like ‘legos’ nowadays. It’s not a matter of reinventing the wheel, it’s about how good of a ‘lego’ builder you are.” Silberberg’s website represents this vision.

Though recently launched, his site is solid, comprehensive, and garnering attention in the media.

My main criticism/suggestion would be some key usability and design improvements, improving the registration process and making things even more intuitive and easy-to-use. The features themselves are great and Silberberg’s vision includes even better tools that are being phased in (like allowing users to fax petitions from the site and a mobile version). With just a few tweaks, there is tremendous potential for You2Gov to grow very, very quickly.

During our talk, we discussed how many social networking websites are struggling because they don’t provide enough value or utility to enough people. Many larger social networks are gaining new users, yet retention, frequency, and ad rates are all on a downward slope. It’s obvious that Silberberg has done his homework and has big plans for You2Gov. His core principles are:

• Content is king
• Content creates conversations
• Conversations create community
• Communities take action

Where many social networking websites miss the boat is by focusing on number 3 alone. Or, they don’t give users the motivation or ability to actually take action or take advantage of the content and community for change. Social media, in the belief of Silberberg, represents a fundamental change in power.

He said, “Fortune 1000s and politicians alike are and will continue to be grappling with how to deal with the switch in leverage from companies, PR, and “big money” to individuals and constituents united for a cause and using social media as their megaphone.”

If you’re looking to amp up your involvement in issues you care about, I recommend logging on to You2Gov.com. They are well on their way to growing the site into a powerful force in the political spectrum.

Sign up (free) here

Create & upload a 30 second political commercial and win $1000 here

This blog article was also quoted on MarketWatch and you can read that article here.

His article on the over-hyped Internet is also a good read.

BBC’s come up with the perfect way to follow the Olympics: an Adobe Air-based desktop application that lets you follow your favorite Olympic sports, set reminders, view the medal table, etc…

You’ll certainly love the art if you like the Gorillaz (same artist).

Plus, everyone loves monkeys so this is the perfect excuse to have one of the furry bastards around until you feel the need to move on to other forms of entertainment. The fact that you don’t actually have to do much is the more obvious upside to the app.

Why you should like the Gorrillaz:

NB: a definition for less is “a quantifier meaning not as great in amount or degree” so this post is still textless because it has less text than the usual blog post. That’s my story and I’m sticking with it.

We stand at a time in history unlike any other. Technological advances have made the spread of information nearly instantaneous. Pictures, words, audio and video fly around the globe on a network made of wires and radio waves.

A little known Republican presidential candidate with views radically different from the established elite took up to twenty percent of primary votes in some states. He broke fundraising records and built an unparalleled grass roots network using only the internet.

The ongoing war in Iraq provides another example of the ways our world has changed. Soldiers writing blogs on their experience in Iraq, tech savvy investigators revealing gross financial mishandling. Traditional media has proven either incapable of, or unwilling to, report material which could damage interests currently protecting their monopolies. Average people with internet connections have stepped up where news networks haven’t.

A major commercial band decided to release an album online, and allowed their listeners to pay whatever price they felt was justified. They distributed hundreds of thousands of copies of their work and made more money than they could have using traditional methods of distribution.

People download millions of songs, videos, pictures, and books every day utilizing decentralized peer to peer networks. Bittorrent, Gnutella, Usenet, and Freenet, all allow individuals to freely share any information which can be copied.

We live in a world where information is no longer expensive to distribute. More importantly, information is nearly impossible to control.

Networked computing has changed the world in a way that is many orders of magnitude greater than the printing press.

The fear this creates in the ruling elite is apparent. Corporations are no longer able to control the distribution of media. Media corporations face a future in which they cannot profit simply from control of physical distribution networks; Networks they gained control of through coercive means.

Information is, in a very real way, power. Every decision we make is influenced by the information available to us. Controlling people is not difficult if you’re able to control the information available to them.

The debate about net neutrality taking place right now is primarily concerned with service providers slowing down or blocking certain types of traffic. Allowing this to take place would practically ensure the end of the internet as a free marketplace.

Imposing restrictions on the web is not only beneficial to media conglomerates such as AOL-Time Warner, it’s also beneficial to those in political control.

The only way to reduce corruption in government is to hold ‘public servants’ responsible for their actions. The established media has shown itself to be entirely uninterested in keeping government accountable, preferring to buy favorable market conditions for themselves.

I normally am opposed to government regulation. However, if net neutrality legislation prolongs this age of free information, then I think it may be a good thing.

Whatever grace period can be bought, you can be assured that politicians and corporate interests will not be satisfied till they control our access to information. We must use every opportunity available to increase transparency in government, and to accelerate development of technology that will allow circumvention of controls imposed on the free exchange of information. The freedom enjoyed by many of us could be in jeopardy if we don’t.

The latter part of last week was a whirlwind for the LA social media / tech scene and it was oh-so nice to have the weekend to relax and finally put everything in perspective!

Starting off the festivities, Thursday night was the fantastic Twiistup 4 at the Viceroy in Santa Monica, which certainly lived up to expectation, what with smart people, good conversation and walking on water (yes, it’s ok to be jealous).

Other highlights of the night included:

• BookRenter.com
  My only qualms with these guys is that they failed to show up when we needed them most. Where were you when shelling money we didn’t have for textbooks was a constant headache that had to be dealt with every semester?! Oh well, the cost of getting an education just got a little more affordable and the future’s certainly the better for it.
• AOL
  If you’ve been under the impression that AOL, like Microsoft, has over-stayed its welcome and is on its way out, something about the list of tools they have available on their ad network may lead you to want to rethink that position (apart from the phenomenal Winamp, other tools include Mapquest, Truveo, Bebo, userplane, goowy and sphere).
• ADISN.com
  Break-ups aren’t always bad events and these guys encourage you to break up with your ad network purely for your own good. Their “Break Up With Your Ad Network” cd is packed full of songs that make break-ups seem appealing and will certainly soften the break-up process.
• Phonevite
  Simply put, phone invitations on the go. Gone are the days when inviting the poker clan or changing event venues meant calling a looong list of people. Sign in, setup, record your message and you’re good to go! How many steps was that again
• Minggl
  Minggl is a social interaction manager that creates a relationship layer over the social web. The Minggl toolbar makes it easy to manage information, communication, and navigation across social networks
• ToolsToLife.com
  Voted the Twiistup Showoff Winner, this social networking website offers compelling self-improvement programs wrapped around a supportive social network. This site really excels in value-driven social networking and in our opinion represents the evolution of social networking in the coming days. We enjoyed speaking to Marketing Director Greg Johnson about this remarkable start-up.
• Twiddla.com
  A free, no-setup, web-based meeting playground. Mark up websites, graphics, and photos, or start brainstorming on a blank canvas. Browse the web with your friends or make that conference call more productive than ever. No plug-ins, downloads, or firewall voodoo - it’s all there, ready to go when you are. Browser-agnostic, user-friendly. WebEx, GoToMeeting, be warned!
• Project: Possibility
  Project: Possibility demoed under the banner of the USC innovation booth and is a nonprofit, community service project committed to creating groundbreaking open source software for persons with disabilities. Their mission is to inspire a community of persons with disabilities and software developers to work together and make a difference by inventing software that will unlock new areas of life for persons with disabilities, giving them access to experiences previously impossible to achieve.

We also enjoyed a compelling conversation with John Olsen of Liforia (stay tuned for this up-and-coming breakthrough concept in social networking) and doing an interview with Jennifer Stavros of TechZulu (and writer of a compelling sex/relationships blog to boot). Not to mention numerous free t-shirts, NeoHire’s hooka, and some interesting and enlightening conversations with some interesting people (you know who you are!).

Friday brought Social Media Camp and Mashable’s SummerMash. Talk about a full, long day!

Friday’s highlights brought along Erica O’Grady’s refreshing talk at Social Media Camp on what social networking is, where it’s going and the awesomeness of things like twitter (if you don’t use twitter, try it before you knock it and follow @ bushmanbill and @ epsilonc while you’re at it).

The following rabble-rousers also stood out during the weekend’s festivities:

• Freshbooks.com
  These guys have made invoices and time tracking sexy again (not that they ever were, but you get the point). Here’s a question for you: How the hell do you get 25 people to eat dinner with you because you run the website they use to invoice their clients? Here’s your answer: Give a shit, be passionate and make love to your customers (their words, not mine). Every time. We got the chance to hear them share about the way they work, their passion for invoices and how they listen to their customers. These guys wrote the book on engaging clients.
• Collarfree.com
  It’s true that by the time you read this, we’ll probably be rocking Collar Frees. And why not? They pay their designers well and offered us a 20% discount (because we went to Social Media Camp). They also use a cool voting style (a la HotorNot) and like Ayn Rand, which is never a bad thing.
• Yoono
  Now here’s a Firefox add-on you should not browse without. In a single browser sidebar, Yoono users can interact with the best of the Web more than ever before by discovering, communicating, and sharing with friends across multiple networks and platforms all in one place. You are now free to stop wasting time checking for updates and using up bandwidth by keeping multiple tabs open.
• RockNRollDating.com
  This upstart social network connects all you fans of punk, goth, metal, indie rock, stoner rock, jam bands, and you name it so you can find each other, catch live music, and perhaps even fall in love. Owner Daniel House explained the concept of the site to us and we think it rocks!T

The SummerMash was hosted at Rubicon Project’s trendy headquarters and featured the suave smooth social media celeb Pete Cashmore, a thirst-quenching open bar, and a swarm of tech hipsters. We also enjoyed chatting with the uber-funny Hayden Black of Goodnight Burbank and Abigail’s X-Rated Teen Diary.

SummerMash official pictures will be posted here and for SoCal tech/social media event interviews/coverage, check out TechZulu. And stay tuned for feedback on Digital Drinks happening today, July 21st and Social Media Club’s event on Monday, July 28th. We’ll be there so say hi if you see us and we’ll be writing updates about the events for those that don’t live in Tinseltown or can’t make the events. Until then, good afternoon, good evening, and good night!