Charity 2.0
Sunday, May 4th, 2008Long gone are the days of boring mass-market charities and impersonal giving catered towards older white males. Web 2.0 has arrived and it has dramatically changed the face of online charity. The Internet makes it possible for virtually any social player to have a voice and a method of raising money. Web 2.0 has impacted charitable giving in powerful ways, from politics to AIDS research.
Top charitable causes in the web 2.0 fray incorporate social media and social networking to help spread viral ideas, facilitate community around causes, and involve users in their charity and message. A few of my favorites include:
How non-profits are using social networking to raise money and awareness
“Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, all looking to tap into a growing mass of young people who are spending much of their time on the Web. Now, non-profit organizations are testing ways to raise money through these networks, betting that the Internet’s viral nature will open fresh avenues for fundraising and marketing.”
