[SociaList] Social Networking News Blurbs (May 8, 2008)

Apparently, “everyone is talking about mobile social networking” with eMarketer forecasting that “mobile social networking will grow from 82 million users in 2007 to over 800 million worldwide by 2012.” Social networking isn’t only about mobile, though, and certainly isn’t just for fun. Enterprise social networking is all the rage and Rachel Happe, IDC’s research manager for digital business economy, explains that “the technology is popular because companies are discovering the use of applications spawned by the popularity of Facebook and Myspace have business benefits.” “The study, which predicts the market could reach $2 billion by 2012, includes any software often deployed as a service paid for by enterprises to enable communities, either internal or external, such as KickApps, Passenger and hi5.”

We’ve written and posted headlines previously about the HR ramifications of social networking and social media and how more and more employers are using the social sphere to mine potentially harmful personal data about job prospects.  Well, apparently more employers are trying to take a more positive approach as Brian Singh, Managing Director of ZINC Research explains: “while the platform presents many opportunities and cost efficiencies for marketing and information, it is its strength in connection and engagement that can be used to attract and retain talent and build a vibrant company culture.  Why shut down access when you can leverage your best assets – your employees.”

Want to recession proof your life?  Social networking may be the answer.  “Online social networking is not only for socializing, but can be used for career building. The career building is enabled by creating an online presence to showcase skills, and extended by creating networks of online (and offline or “live”) connections. These connections can be very helpful in finding out about job opportunities or companies that will be hiring.” Just don’t get carried away and start spamming: “In a recent six-month period, Cloudmark tracked a 300 percent increase in spam on a large social networking site that it works with. Also, at several major social networking sites, about one-third of new accounts created are fraudulent, designed for spam and other attacks, the company said.

If you hold a black Amex, perhaps you may want to ensure you’re just as much of a VIP online as you are (or want to be) off.  If this is the case, here’s how to crack the world’s VIP social networking websites

The latest headlines from the social networking realm:

• More Firms Create High-end, Custom Social Networks
  “A highly customized social network can run between six and seven figures. But those are ones with lots of bells and whistles. Even with the cost, social networks have become the Web site of this decade. Back in the ’90s if you didn’t have a Web site you were irrelevant; the same was true with having an e-commerce site in 2001. That is where social networks are right now.”
  I couldn’t agree more with Jerry Sheer in this candid interview with the Wall Street Journal
• stickK Introduces the Self-Contract
  “stickK is designed to promote a healthier lifestyle by allowing users to create “Commitment Contracts” that oblige them to follow through with commitments such as exercise and quitting smoking.”
  An innovative spin on offering value to users while encouraging repeat visits and follow-through. This is a feature that will be interesting for other social networking websites as well to examine and incorporate with the right audience/niche.
• Social Network Marketing Campaign Strategies for Success
  “Many brands are considering it, some have done it. Done what? Marketed on social networks (Facebook, Myspace, or private label social networks). Why? Social Networks are attractive because consumers are connecting with other consumers and the trust tends to be higher. Secondly, there’s a tremendous amount of buzz from the media for this newest form of marketing. Lastly, there’s lots of folks using social networks (about 2/3rds of all North American youth use it daily, and about 1/3rd of NA adults use it as least once a month –data From Forrester Research, Q4, 2007)”
  A well-written breakdown of key areas to consider in terms of running marketing campaigns on social networks.
• Fake Facebook Profiles
  “Make a spoof celebrity profile on a major social network lately? Well, don’t. Not if you live in Morocco, at least. 26 year-old Fouad Mourtada, an IT engineer, has been arrested for making a fake Facebook profile for Prince Moulay Rachid, the younger brother of King Mohammed VI, according to FaceReviews.”
  5 years in prison? Are you serious? Facebook & mySpace scammers beware!
• The Web 2.0 Marketplace
  “Buy, sell, and trade anything Web 2.0″
  Excellent resource. This marketplace has categories including: websites for sale, websites wanted, jobs available, jobs wanted, consulting, blogger jobs, bloggers for hire, platform/software providers, Facebook developers, events, domains for sale, seeking funding, etc…