Get In Touch & Receive Feedback & More Information Today!

About You
About Your Project
Tell Us More
Read our Privacy Policy
Request a Proposal

Posts Tagged ‘google it’

The Internet Effect

Wednesday, April 9th, 2008

It seems like “Google it” has now become the de facto answer to any question with an unclear answer (is it strange that a man-made machine will provide a plethora of options to answer most questions?).

When the Internet became widely available a little over a decade ago, I doubt anyone had the slightest idea how revolutionary this thing would be. Obviously, that’s a different story now: in today’s world, it would be foolish to deny that this “series of tubes” (techno remix here) has had a significant effect on the way we think and live.

In fact, that last sentence is probably the understatement of the year. The Internet has so revolutionized the developed world that there are very few parts of our lives untouched by this force majeure.

The news reader no longer has to wait until morning to read the news, or wade through mind-numbing commercials to get the jist of the situation on CNN. Instead, the news is available to anyone who wants it, anytime and anywhere. All available in a dizzying number of customizable formats: email, text message, RSS reader, and the list goes on.  And not just read the news! They can share it with friends through email, recommend it to total strangers on StumbleUpon or reddit, and discuss it with a healthy vigor (Google even lets you make your case if you’re the subject of an article and there’s more on the topic in this NPR podcast).

Traditional media now has some very, very stiff competition. The behemoths are slowly catching on, lest the Internet leaves them in it’s dust. To be fair, there are exceptions to this. One of my favorites is the BBC, who have always provided excellent content for as long as I can remember, and continue to do so even today.

This radical shift is by no means limited to just the news: almost any topic you can think of will do. The accessibility of the the Internet now means music like Mongolian folk rock (video) is just as readily available as Paul Simon (an even better example might be Finnish band, the Leningrad Cowboy’s performance of Sweet Home Alabama, with the official Soviet Red Army Choir. I’m not kidding). It’s an open secret that the Internet is not so slowly eating up music labels profits (IMO, Janis Ians The Internet Debacle is still a classic on the topic).

The list goes on and on:

Wikipedia has made knowledge sexy again. In what other world can you carry a whole encyclopedia in your back pocket?

Traffic is getting more difficult to battle, and work sites are more expensive (and many other reasons), more people are beginning to working from home. Businesses are also finding that this is more productive (and cheaper), and so more are allowing their staff “telecommute“. Some have never even met their colleagues, even though they work together regularly.

Shopping too has become a lot easier (a slight understatement, I admit). From groceries to books, to shoes, and just about anything you can think of.

The Internet has also managed to destabilize the traditional balance of power of society by allowing everyone to participate. By bringing lots of small voices together, the little man is now making enough noise to make a difference. American politics (with Howard Dean, Ron Paul, and more successfully, Barack Obama) is a perfect example of this. Governments who have tried to control the volume can attest to the difficulty of doing this (Egypt had this experience a few years ago, and more recently is China’s experience with Tibet).

The Internet revolution is here to stay. Will you be a part of it, or would you rather be left behind?

No Comments »