Monday, March 17th, 2008
- Girls In US And UK Command Remarkable Web Usage Numbers
(girls and young women are now the most prolific web users)
“Found in Sunday’s edition of The Times of London, an article by Kate Spicer and Abul Tahrreport documents a trend of increasing Web adoption among girls and young women in both the US and UK. This finding does not only pertain to blogging. It includes most all common and habitual tasks: shopping, social networking, referencing educational material, etc.”…”According to a recent Pew Internet Project targeted at teens, 35% of American girls have registered blogs, and 32% have multifaceted websites. (For boys, it is 20% and 22%, respectively.) Though those two segments can presently be taken as one and the same, the fact that a full third of all girls in the youth and young-adult demographics are chronicling their lives and maintaining online profiles is something that really does calls for celebration - especially celebration of Web designers and engineers, whose work has, after all, now been guaranteed fit for true mass consumption. Which is good news for, well, everyone. Men, women, boys, girls, geeks, non-geeks, etc.”…”Here are a few more figures to consider. 70% of girls in the US operate one or more social networking account. 57% of boys presently vouch for doing so themselves. In the UK, the figures are more equalized, but still 55% of the social networking market is comprised of female users.”…”Though females remain a puzzling minority in the computer sciences sector of college-level educational institutions, they are effectively no longer a niche market. They stand on equal footing to males in the world of Web 2.0. And they’re only going to get more connected and more invested still.”
- Interview w/Kent Lindstrom, CEO of Friendster
- Just An Online Minute… Zuckerberg: More Beacon Apologies
“Facebook’s ill-fated Beacon program continues to dog CEO Mark Zuckerberg”…”“We probably got a little bit ahead of ourselves,” Zuckerberg said, according to press accounts. “We came across as knowing more than we really knew.””…”Still, for all the criticism, it sounds like Zuckerberg opened up somewhat on stage. For instance, he confirmed that Yahoo attempted to buy Facebook for $1 billion a few years ago and said there was disagreement within the company about whether to accept the offer, He also briefly addressed the company’s finances, saying the business is “around breakeven” — which is probably as much information as we’re going to get, absent a public offering.”
- Ten Tactics That Could Save Your Online Reputation
“1. Know your achilles heel
2. Assume everything will make it’s way to the web
3. Create a great online impression; dress to impress!
4. Choose your blog voice carefully
5. Hang out at the right social network
6. Send bloggers love letters, not PR pitches
7. Build your Google reputation now, not later
8. Monitor your online reputation as often as your e-mail
9. Ostriches are not great role models
10. Three words to remember”
My advice: Get your own domain name (preferably your name, if possible), setup a blog, build a profile on Facebook, build a profile on LinkedIn, and build a page on Squidwho that links them all up. If you have a portfolio, upload it to Flickr and import the photos on your Squidwho page. Make sure each of these components link to each other and this is a great, manageable approach to building a solid reputation online without having a management nightmare on your hands. Once you’ve set everything up, set a reminder to update your profiles and information at least once a month, to keep things as fresh and relevant as possible. For an example, check out my Squidwho at www.robbyberthume.com and notice how it teases my Facebook profile as well as my LinkedIn profile, while showcasing my Flickr portfolio pieces and being plugged into my blog’s RSS feed.
- AOL buys social network Bebo for $850 million
Ironically, AOL stands for America Online and yet this move is “geared towards international growth” as AOL reportedly launched “17 international web sites over the last year and has plans to expand to 30 countries outside the U.S. by the end of 2008.” All of this while, ironically yet again, “AOL itself has been talked about as an acquisition target.”
Tags: aol bebo, female social networking trends, friendster, girl social networks, girls social networking, headlines, kent lindstrom, news, online reputation, self-promotion, social network, Social Networking, updates, women social networking
Posted in
Social Media Marketing, Social Networking, [Socialist]
