Here are just a few of the latest headlines in the social networking realm. Both positive and negative, the social networking space is shifting and evolving with every day that passes as the expanding force of social networks adjust and re-adjust their approaches and strategies in light of changing statistics, problems, and breakthroughs.

It’s interesting to note that it seems more and more people are realizing that turnkey social networking platforms (e.g. “launch your social network in minutes!”) may not always be the best route to take. A custom, scalable social networking website built with innovative spins on “same-old-same-old” features combined with a new level of usability and integration with other non-networking based features may be the way of the future. It’s still very possible to create a hit as exciting news in mobile social networking, continued interest, and a shake-out of the clutter leaves room for the remarkable sites to rise to the top.

• Mobile Social Networking Revenues Could Reach $52 Billion Within 4 Years
  “Mobile Social Networking is already an established service in some regions, but in 2008 and beyond new features are attracting larger numbers of users and permitting new business opportunities. Mobile Social Networking is now a global phenomenon with expansion in all directions.”
  Couldn’t agree more and that’s why our entire team is focused on mobile social networking as the next level of our custom social networking services…
• Facebook’s Membership “Stickiness”
  “Are you a member of Facebook.com? You may have a lifetime contract.”
  They’re at it again!
• The Many Challenges of Social Network Sites
  “From white label social networks to existing social networks like Facebook, MySpace, Bebo, and on, there’s been much hoopa raised. Yet, we should always remember the challenges that are facing these tools, as there are many difficulties to overcome.”
  Excellent points of contention; each obstacle can be overcome, but the overall lesson is that it isn’t easy to build a vibrant community and a great deal of strategy, planning, and innovation should exist in order to spawn success.
• Social Networks Still Going Strong, Engagement Leveling Off
  “Stats to be released tomorrow by comScore show that traffic to most of the top social networking sites is continuing to increase in the US, although the amount of time users spend on such sites is leveling off. For example, while MySpace is showing 11.6% year-to-year growth in unique visitors and Facebook is up 78.6%, the amount of time the average user spends on each site is down 10.4% and up just 1.1%, respectively.”
  Time spent and repetition of visits will be the name of the game as social networking evolves.