[SociaList] Social Networking News Blurbs (May 8, 2008)
Thursday, May 8th, 2008[SociaList] Social Networking News Blurbs (May 8, 2008)
Apparently, “everyone is talking about mobile social networking” with eMarketer forecasting that “mobile social networking will grow from 82 million users in 2007 to over 800 million worldwide by 2012.” Social networking isn’t only about mobile, though, and certainly isn’t just for fun. Enterprise social networking is all the rage and Rachel Happe, IDC’s research manager for digital business economy, explains that “the technology is popular because companies are discovering the use of applications spawned by the popularity of Facebook and Myspace have business benefits.” “The study, which predicts the market could reach $2 billion by 2012, includes any software often deployed as a service paid for by enterprises to enable communities, either internal or external, such as KickApps, Passenger and hi5.”
We’ve written and posted headlines previously about the HR ramifications of social networking and social media and how more and more employers are using the social sphere to mine potentially harmful personal data about job prospects. Well, apparently more employers are trying to take a more positive approach as Brian Singh, Managing Director of ZINC Research explains: “while the platform presents many opportunities and cost efficiencies for marketing and information, it is its strength in connection and engagement that can be used to attract and retain talent and build a vibrant company culture. Why shut down access when you can leverage your best assets - your employees.”
Want to recession proof your life? Social networking may be the answer. “Online social networking is not only for socializing, but can be used for career building. The career building is enabled by creating an online presence to showcase skills, and extended by creating networks of online (and offline or “live”) connections. These connections can be very helpful in finding out about job opportunities or companies that will be hiring.” Just don’t get carried away and start spamming: “In a recent six-month period, Cloudmark tracked a 300 percent increase in spam on a large social networking site that it works with. Also, at several major social networking sites, about one-third of new accounts created are fraudulent, designed for spam and other attacks, the company said.
If you hold a black Amex, perhaps you may want to ensure you’re just as much of a VIP online as you are (or want to be) off. If this is the case, here’s how to crack the world’s VIP social networking websites
