For Web
We believe remarkable websites are built with conversation, planning, and fine-tuned processes. Websites are kept effective through metrics, follow-up, and a “wash, rinse, repeat” mindset. If you’re looking to have a website created that produces a return on your investment, a web design firm with experience and talent coupled with strong experience in Internet marketing, search engine optimization, and usability is what you need. Our range of web design services incorporate clean, usable designs matched with standards compliant, accessible XHTML/CSS that's browser-compliant and search engine friendly. We utilize the latest front-end languages and components including AJAX, JavaScript, ROR, and Flash along with interactive and Web 2.0 features. Having completed 250+ web design projects in a range of industries, whether you’re a small business, start-up, corporation, or non-profit, you can harness our broad experience to plan and create a compelling online marketing piece or fully interactive website. Get out of your competition’s shadow and differentiate by allowing us to build and disseminate your story, online.
Before "putting paint to canvas", we work extensively with each and every client to prepare "Project Blueprint" documentation for the sitemap, content, and technical notes. We prepare layout blueprints, color scheme input, and collect valuable feedback that is built-off of during the communicative design process. We can enhance your web presence with blogging, e-commerce, Flash components, newsletters, press releases, content management, forms, videos, pictures, and more.
Web design success is a matter of a usable and purpose-driven design that caters to your target audience, multi-browser and user type compability, standards compliance, compelling content, and search engine optimization. With every project we consider and implement search engine optimization practices, like:
- H1 header tags for prominent content titles
- CSS image replacement in graphical navigation
- Graphics used site have descriptive, keyword-rich alternative attributes
- Site map with text links
- Google XML Sitemap'
- Google Analytics
- SEO-friendly URLs
- Flat directory structure
- All pages have a narrow focus and relevant/keyword-rich meta data
- Pages in the site have keyword-rich meta descriptions
- Custom error page
- Filenames and directory names include targeted keywords
- No excessive uses of Flash or pop-ups
Some additional great advice directly from our web marketing hero, Seth Godin:
To build a great website, here are principles I think you can’t avoid:
1. Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.
2. Change the interaction. What makes great websites great is that they are simultaneously effortless and new at the same time. That means that the site teaches you a new thing or new interaction or new connection, but you know how to use it right away. (Hey, if doing this were easy, everyone would do it.)
3. Less. Fewer words, fewer pages, less fine print.
4. What works, works. Theory is irrelevant.
5. Patience. Some sites test great and work great from the start. (Great if you can find one). Others need people to use them and adjust to them. At some point, your gut tells you to launch. Then stick with it, despite the critics, as you gain traction.
6. Measure. If you’re not improving, if the yield is negative... kill it.
7. Insight is good, clever is bad. Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.”
8. If you hire a professional: hire a great one. The best one. Let her do her job. 10 mediocre website consultants working in perfect harmony can’t do the work of one rock star.
9. One voice, one vision.
10. Don’t settle.
